1. Using the eye shadow brush, apply eye shadow onto the eye lid, crease, brow bone and outer corner. 2. To line the eyes with the Eye Pencil, dot the pencil along the base of the lash line in evenly spaced intervals across the entire eye. Next, go back and connect the dots to create one uninterrupted line. Repeat for a thicker line. For a softer line or a smoldering effect, smudge and blend.